Channel Manager, Product Lifecycle Performance Marketing

Work Mode: Hybrid

Location: Hybrid at Kohler, WI

Opportunity

The Performance Marketing Team uses test and learn tactics to enable the business to make data-driven decisions for long-term, profitable omnichannel business growth measuring results through Kohler-owned advanced analytics.

The Channel Manager, Product Lifecycle Performance Marketing is responsible for conducting strategic hypothesis formation, pilot execution and management, interpreting advanced analytics and data throughout the product progression stages (introduction, growth, stabilization, and decline). This role will be tasked with relationship development of other Channel Managers overseeing product management across consumer channels, retail, etail, wholesale and other distribution partners. This role is responsible for testing and learning into incremental sales opportunities and working with partners to scale the high-performing activity to business as usual.

Specific Responsibilities

• Own and lead product lifecycle test & learn roadmap, pilot implementation, measurement, and recommendations for business channels such as Direct to Consumer, Retail, Etail & Wholesale.

• Areas of test and learning include product, price, promotion, packaging, and ratings.

• Define next steps/recommendations upon completion of every pilot.

• Publish and quantify impact of results/opportunities with stakeholders across the organization.

• Lead the cross-functional team meetings that deliver tests for business or marketing channels.

• Support the analysis of pilots, including collecting relevant data, reading dashboards to measure performance, and using data to build recommendations for the teams

• Support in measurement of the long-term impact of pilots scaling to business as usual across all channels

• Lead project management for pilots managing cross functional partners

• Manage Test & Learn budget to enable priority pilots in partnership with business and marketing stakeholders. Partner with Finance and Channel Owners/Retailers to complete POs and monitor a specified budget across pilots

• Provides high quality of work and detailed analysis in support of initiatives

• Participate in a collaborative, team environment

• Present findings to senior leadership as means for soliciting buy-in through confident storytelling using data driven validation

Skills/Requirements

• BA/BS in Marketing, Economics, Business, or related field (MBA preferred)

• 7-10 years of Marketing experience

• Subject matter expert in product lifecycle marketing, product pricing, product packaging, ratings and reviews

• Ability to create an innovative vision and lead cross-functional partners with a collaborative and solution-oriented approach

• Strong ability to glean insights and tell a story from data, analytics and insights inspiring action and change

• Strong fiscal management skills with demonstrated record of improving efficiency of marketing spend

• Curious, creative, passionate, and innovative thinker - enthusiastic about the opportunities of the future and always in learning mode

• Skillful and impactful communicator with the ability to deliver presentations with poise, confidence, and authentic style

• Proven ability to establish relationships, trust and credibility and follow through on decisions

#LI-Hybrid

#LI-KS1

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.